I have a Facebook page for my company, but up until earlier this week, I didn’t have enough fans (or whatever they are calling it this week!) to get a vanity url for the page. This wasn’t a huge deal since I haven’t been doing too much with the Facebook page, but it was something that I wanted.
When I first setup the page, I sent out a message on Twitter. A somewhat generic message. Asking for people to like my page with a link back to it. At the same time I put up a similar message on my personal Facebook Wall, and sent out a couple of Facebook messages to close family and friends. I got about 20 likes (or fans) then. Which I didn’t think was too bad considering the nature of the message and the “hope and a prayer” type of process that went into it. Plus I didn’t really offer anything for being a Facebook Fan. So not bad all-in-all.
Fast forward to earlier this week…
I had some free time on my hands, and I decided that I wanted to change tactics and try to get the 25 likes necessary for the vanity url. On Monday, I tweeted this message:
I posted the same message on my personal Facebook Wall as well.
Within a matter of 30-40 minutes, my Twitter followers and some of their followers had racked me up to over 25 likes. Since then, I am up to over 30. Not sure how much farther the likes will go based off of that one tweet alone, but it got me enough for my vanity url.
- Twitter can be a useful tool even with few followers. I have less than 400 as of this writing. If just over 6% had liked my Facebook page, I would have gotten my 25 likes even if I were starting from zero. Coupling that with the people I am friends with on Facebook, it wasn’t too hard to get the 25. I just had to put some effort into it.
- Humor works. The first time I asked for likes, it was just a straight-up ask. No frills, no thrills. This time, I used a little tongue-in-cheek humor. “Help a guy out!” And they did.
- Be nice. That is my philosophy when using social media in general. No body wants a hassle on there. They want to escape from the hassles! The people who liked and/or retweeted my message were personally thanked. They went out of their way to help me out. Plus, the people who I wasn’t already following that retweeted, I went ahead and followed them as well.
Have you used Twitter or Facebook (or any other social media service) to get results for your company? Let me know in the comments.
Thanks for reading!
P.S. If you haven’t already liked my Facebook page, now would be a great time!